Feyi Olubodun on what brands get wrong about African consumers

neo maditla
Apr 27, 2020

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“For the past couple of years the recession in Nigeria has been rough. Lots of agencies closed down and those that didn’t were in the negative for quite a while,” says Feyi Olubodun on the state of the industry in Nigeria.

On a recent visit to Cape Town, the CEO and managing director of the biggest and most creatively awarded ad agency in West Africa, Insight Publicis Nigeria, said that things are looking a bit more hopeful. “By the end of last year things started improving. We’ve seen a couple of agencies picking up and coming into the business.”

Read the rest of the story here.

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