“For the past couple of years the recession in Nigeria has been rough. Lots of agencies closed down and those that didn’t were in the negative for quite a while,” says Feyi Olubodun on the state of the industry in Nigeria.
On a recent visit to Cape Town, the CEO and managing director of the biggest and most creatively awarded ad agency in West Africa, Insight Publicis Nigeria, said that things are looking a bit more hopeful. “By the end of last year things started improving. We’ve seen a couple of agencies picking up and coming into the business.”