Feyi Olubodun on what brands get wrong about African consumers

neo maditla
Apr 27, 2020

“For the past couple of years the recession in Nigeria has been rough. Lots of agencies closed down and those that didn’t were in the negative for quite a while,” says Feyi Olubodun on the state of the industry in Nigeria.

On a recent visit to Cape Town, the CEO and managing director of the biggest and most creatively awarded ad agency in West Africa, Insight Publicis Nigeria, said that things are looking a bit more hopeful. “By the end of last year things started improving. We’ve seen a couple of agencies picking up and coming into the business.”

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